Introduction to Content Marketing - Professor Theo Lynn
DCU Business School and the Irish Centre for Cloud Computing and Commerce is delighted to invite you to this FREE workshop on "Introduction to Content Marketing".
Content marketing is the activity and processes for creating, communicating and delivering content that has value for customers, clients, partners, and society at large. It is increasingly a core element of the digital marketing arsenal and plays an important part in search engine optimization, social media marketing, PR, native and in-feed advertising.
This workshop is designed to help management understand content marketing using digital channels. It will present a framework for both developing, implementing and measuring the success of a multi-channel content marketing programme.
By the end of this workshop, you will be able to:
- Understand the main concepts in content marketing
- Navigate the content marketing landscape and understand the role that different participants, technologies and tools play in successful content marketing
- Write relevant content
- Develop a content marketing plan
Who should take this Master Class?
Marketers, PR professionals and Entrepreneurs