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Text Analytics: A Practitioner and Research Study

Room Q303/304, DCU Business School, Glasnevin Campsus Dublin, Ireland
Date 27th November
Time 12:30pm - 13:30pm

DCU Business School and the Irish Centre for Cloud Computing and Commerce is delighted to invite you to a lunchtime seminar on "Text Analytics: A Practitioner and Research Study" with Professor Iris Junglas from Florida State University.

The seminar will run from 12:30-13.30 in Q303/304, Tuesday 27th November and will be followed by lunch and networking.

Seminar Overview

Deriving value from structured data is now commonplace. The value of unstructured textual data, however, remains mostly untapped and often unrecognized for practitioners and researchers alike. For practitioners, this presentation reflects on the text analytical journey that a company undertook in order to achieve superior customer service. Based on its experiences, the presentation shows how topic modelling, as a textual analytical technique, can provide a set of valuable lessons.

For researchers, this presentation illustrates the value of topic modelling for studying individuals’ cognitive and affective evaluations with regards to an IT artefact. Using a dataset of more than 60,000 textual mobile app reviews over a 6-year period, it provides a new perspective on how text analytics can possibly supplement existing research methods in their ambition to shed light on the nature of evaluative constructs as well as to decipher the strength of their established relationships over time.

Speaker

Professor Iris Junglas Event Presenter Iris Junglas is an Associate Professor in the Department of Business Analytics, Information Systems and Supply Chain at Florida State University. She has a PhD in Management Information Systems from the University of Georgia and a Master's Degree in Computer Science from the University of Koblenz, Germany. Prior to joining FSU, Iris worked at PricewaterhouseCoopers, the University of Houston, and most recently the Institute for High Performance at Accenture. Iris has held visiting positions at the Ecole de Management in Strasbourg, France, and the Hautes Etudes Commerciales in Lausanne, Switzerland, and is a Research Fellow at the University of Liechtenstein. Iris is a Senior Associate Editor of the European Journal of Information Systems, one of the leading journals in her discipline, and serves on the editorial boards of the Journal of Strategic Information Systems, Management Information Systems Quarterly Executive and the Communications of the Association of Information Systems. Iris’ work has been published in outlets including the European Journal of Information Systems, Information Systems Journal, Journal of the Association of Information Systems, Journal of Strategic Information Systems and Management Information Systems Quarterly. Her most recent research focuses on technology innovation and big data analytics. A text analytics tool that was created as part of her work with the University of Liechtenstein is available at: minemytext.com.
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