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Introduction to Content Marketing - Professor Theo Lynn

Room SA101, Stokes Building, DCU Business School, Glasnevin Campus Dublin, Ireland
Date 20th November
Time 19:00 pm - 21:00 pm

DCU Business School and the Irish Centre for Cloud Computing and Commerce is delighted to invite you to this FREE workshop on "Introduction to Content Marketing".

About

Content marketing is the activity and processes for creating, communicating and delivering content that has value for customers, clients, partners, and society at large. It is increasingly a core element of the digital marketing arsenal and plays an important part in search engine optimization, social media marketing, PR, native and in-feed advertising.

This workshop is designed to help management understand content marketing using digital channels. It will present a framework for both developing, implementing and measuring the success of a multi-channel content marketing programme.

By the end of this workshop, you will be able to:

  • Understand the main concepts in content marketing
  • Navigate the content marketing landscape and understand the role that different participants, technologies and tools play in successful content marketing
  • Write relevant content
  • Develop a content marketing plan

Who should take this Master Class?

Marketers, PR professionals and Entrepreneurs

Speaker

Professor Theo Lynn Event Presenter This training event will be presented by Theo Lynn, Professor of Digital Business at DCU Business School and Principal Investigator of the Irish Centre for Cloud Computing and Commerce. He specialises in the role of digital technologies in transforming business processes.
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